The Marshmallow Test

The marshmallow test turned out to be a better predictor of SAT results than the IQ tests given to the four-year-olds. The ability to wait for a second marshmallow reveals a crucial talent of the rational brain. When Mischel looked at why some four-year-olds were able to resist ringing the bell, he found that it wasn't because they wanted the marshmallow any less. These kids also loved sweets. Instead, Mischel discovered, the patient children were better at using reason to control their impulses. They were the kids who covered their eyes, or looked in the other direction, or managed to shift their attention to something other than the delicious marshmallow sitting right there. Rather than fixating on the sweet treat, they got up from the table and looked for something else to play with. It turned out that the same cognitive skills that allowed these kids to thwart temptation also allowed them to spend more time on their homework. In both situations, the prefrontal cortex was forced to exercise its cortical authority and inhibit the impulses that got in the way of the goal.

Jonah Lehrer
How We Decide