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Do people consciously or unconsciously try to balance good and bad deeds? That’s the idea behind research at the University of Toronto. Students who chose green products were not as quick to behave nicely as those who didn’t make the environmental choice. Researchers say a decision that provides some degree of moral warmth make give the good-doer a mindset that they are entitled to a selfish act because they’ve already done their part. Details are in the journal Psychological Science.

Stephen Goforth