The Socratic says.. be wise, know yourself.
Rome said.. be strong, discipline yourself.
Religion says.. be holy, conform yourself.
Epicureanism says.. be sensuous, enjoy yourself.
Education says.. be resourceful, expand yourself.
Materialism says.. be satisfied, please yourself.
Psychology says.. be confident, fulfill yourself.
Pride says.. be superior, promote yourself.
Asceticism says.. be inferior, suppress yourself.
Humanism says.. be capable, believe in yourself.
Legalism says.. be pious, limit yourself.
Jesus says.. be a servant, think of others.