The billion-dollar industry of quote-unquote educational toys that are supposed to make your baby smarter is a boondoggle. There's no evidence that any of those things make a difference. Children are learning the way that other people's minds work, which is much more important to learn than even letters and numbers. I'm afraid the parenting advice to come out of developmental psychology is very boring: pay attention to your kids and love them.
Alison Gopnik in an interview with TIME magazine about her book The Philosophical Baby